The Oticon Ria is an entry level, low cost hearing aid range ideal for the first time hearing aid wearer. Oticon have taken their Inium processing platform which is used in their more expensive Nera and Alta ranges and used it to create the Ria and the Ria Pro. This means that the technology which is usually only available in the higher priced product ranges is now more affordable to everyone. The Ria works on a 8kHz frequency bandwidth and is powerful enough to help those with severe and profound hearing losses. This hearing aid is small in size and very discrete. The powerful processor has very low energy consumption which means that as well as not having to change the batteries all the time, but the batteries are smaller. This in turn means that you can choose a smaller style without compromising on clarity of sound and program options. There is a range of fittings to suit every persons preference, for those who prefer the styles which go behind the ear the range includes Behind the Ear (BTE), Mini Behind the Ear, Receiver in the Ear (RITE), and Mini Receiver in the Ear. For those who prefer a hearing aid which fits in the ear canal , this range includes full shell, half shell, in the canal (ITC), completely in the canal (CIC) and invisible in the canal (IIC). The receiver in the ear and behind the ear styles are available in a range of seven colours. These are chrome beige, terracotta, chestnut brown, silver, silver grey, steel grey and diamond black. The smaller, custom in the ear styles are available in beige, light brown, medium brown, dark brown and the invisible in the canal style is also available in black. The power flex moulds are available in beige, light brown, medium brown, dark brown, black and transparent. The Oticon Ria contains a personalisation program using YouMatic technology. This enables your hearing aid specialist to fine tune the hearing aid to meet your own specific daily needs and lifestyle, so you always have the best listening program for your situation. The built in smart frequency shifting and phase inversion technology can assess your environment and make automatically make adjustments, so that when you move from a noisy environment to somewhere quieter you immediately have the best sound quality. The more channels a hearing aid contains, the better the sound quality. The Oticon Ria also features 16 channels which process all the different sound frequencies in normal hearing. It also uses a single compression signal processing system to process each sound frequency and make small adjustments to bring the sound within your hearing range. The Inium feedback shield suppresses annoying feedback before you hear it, without distorting the quality of the other sounds around you such as speech or music. Binaural coordination helps both hearing aids work together, making sure they are always on the same setting and volume, to give you a better listening experience The Ria has built in Free Focus Essential which allows the user complete control over the direction of the microphone. This allows for optimum hearing even in difficult listening environments, you can simply change the direction of the microphone to focus its range in a certain area.